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## ## Learn about Marketing Your Home Based Sewing Business

Marketing your home based sewing business doesn’t have to be elaborate, but you do have to make a concerted effort to get it done. Don’t think that your beautiful creations are enough to have customers beating down your door. The most skilled seamstress will fail at business if they don’t create and implement a marketing plan. Here’s how to market your home based sewing business:

Wear Your Clothing

Don’t wear store bought clothing when you attend events or regular meetings. Where what you sew, as long as it’s appropriate. Look for opportunities to tell people that you sewed what you’re wearing. Discretion is called for, because you don’t want to appear arrogant or vain. However, if someone pays you a compliment on your clothes, thank them, mention that you sewed it and give your elevator pitch (what your business is about). If someone asks you what you do, explain that you own a home based sewing business and casually inform them that you sewed what you’re wearing. It goes without saying that you should only wear quality clothing that highlights your best work. This means you’ll have to schedule time to sew for yourself, and not just your customers.

Network with Store Owners

Every fabric and arts and crafts store owner within 50 miles of where you live should know who you are, and have several of your business cards. Customers looking for a business like yours will call these owners for referrals. You need to network with these store owners often, so that they remember to refer you. Turn your students into customers, by teaching an informative class that demonstrates your skills and abilities. Don’t think that they’ll just want to sew their own projects after you’ve taught them. There are some projects that they won’t be able to handle, or someone they know might ask them for a referral. It’s not difficult to set up a website or blog using WordPress, and there are free tutorials online to help walk you through it step by step. Take pictures with a digital camera, or if you’re selling supplies, you should be able to obtain permission to use photos from the manufacturer’s website. Write a caption for each photo, using search engine optimization techniques to help potential customers find your portfolio.

The law also requires state and local law

Legal challenges to Arizona immigration law multiply

Advocates from immigrant rights groups set the stage on Thursday for a major legal showdown in the federal courts over the constitutionality of the tough new Arizona immigration law.

## ## In a news conference on the grounds of the Arizona State Capitol in Phoenix, leaders from the groups pledged to file a “vigorous and sophisticated” challenge to the law.

“If this law were implemented, citizens would effectively have to carry ‘their papers’ at all times to avoid arrest,” said Alessandra Soler Meetze, executive director of the American Civil Liberties Union (ACLU) of Arizona. “It is a low point in modern America when a state law requires police to demand documents from people on the street.”

Three legal challenges to the Arizona law have already been filed in federal court in Arizona, asking judges to block implementation of the statute and ultimately declare the measure unconstitutional.

The National Coalition of Latino Clergy and Christian Leaders filed a class action suit on Thursday on behalf of a group of citizens, legal residents, and illegal immigrants who say the law will devastate lives and businesses in Arizona’s Latino community.

Tucson Police Officer Martin Escobar said in his suit, also filed Thursday, that there was no way to carry out the mandate of the Arizona law in a race neutral way. He said the state statute compels law enforcement officials “to actively engage in racial profiling to detain, question, and require every Hispanic” to prove their legal status. The act “establishes a crime of being Hispanic,” he says in the suit.

The legal moves came as debate over the new measure continued to spread across the country.

Signs of protest and supportThe presence of the Arizona Diamondbacks at Chicago’s Wrigley Field sparked a protest. And calls are mounting for a boycott of Arizona tourism and businesses.

Fewer jobs at City Hall one way Flynn can begin to arrest the deficit

At the same time some Republican lawmakers are considering adopting similar get tough immigration measures in their own states, and at least one poll, by Rasmussen, shows 55 percent of Americans support the tough Arizona law, while 36 percent oppose it.

At the center of the controversy is a 16 page bill signed into law last week by Arizona Gov. Jan Brewer (R) that makes it a state crime to be an illegal immigrant in Arizona. The law also requires state and local law enforcement officials to verify a person’s immigration status whenever a “reasonable suspicion exists that the person is an alien who is unlawfully present in the United States.”

Supporters say it is aimed at enforcing laws long ago passed by Congress, but left largely unenforced by federal immigration officials.

“The reason Arizona passed this bill is because the federal government wasn’t doing its job,” Rep. Trent Franks (R) of Arizona said in a Fox News interview. “Arizona is just trying to do the things that the federal government failed to do. All we’ve done here is to put in law in Arizona what was already federal law.”

Another lawsuit plannedIn addition to the Arizona ACLU, other immigrant rights groups planning a coordinated lawsuit are the Mexican American Legal Defense and Educational Fund, the National Immigration Law Center, and the national ACLU.

Also at Thursday’s press conference was singer Linda Ronstadt. “My family, of both German and Mexican heritage, has a long history in Arizona. It has been our diverse and shared history in this state that unites us and makes us stronger,” she said. “What Governor Brewer signed into law last week is a piece of legislation that threatens the very heart of this great state.”

Ms. Ronstadt added: “We must come together and stop [the new law] from pitting neighbor against neighbor to the detriment of all.”.

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